1. Introduction

BalloonSight ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI visibility analysis service.

BalloonSight is operated by Jeffrey Liknes as an individual, unregistered business located at 22 Cougar Ridge Bay SW, Calgary, Alberta, T3H 5C4, Canada. By using BalloonSight, you consent to the data practices described in this policy.

2. Personal Data We Collect

We collect the following personal information:

2.1 Email Address

We collect your email address when you purchase a full PDF report. This email is used solely for:

Delivering your purchased PDF report
Sending payment receipts
Communicating about your purchase if necessary

We do not use your email for marketing purposes unless you explicitly opt in. You may request deletion of your email data at any time (see Section 10).

2.2 Domain Information

When you submit a domain for scanning, we collect the domain URL you provide. This domain information is used to:

Perform the AI visibility analysis
Generate your report
Store anonymized scan results for model improvement

2.3 Analytics Data

We use Google Analytics and Google Tag Manager to collect anonymized usage statistics, including:

Page views and navigation patterns
Device and browser information
Geographic location (country/city level, not precise)
Referral sources

This analytics data is aggregated and cannot be used to identify individual users.

2.4 Anonymized Scan Output

We store anonymized scan results and domain data to improve our scoring models. This data is stripped of any personal identifiers and cannot be linked back to your email address or identity.

3. Data We Do NOT Collect

We do not collect or store:

Credit card numbers or payment information: All payments are processed directly by Stripe. We never see, store, or process your credit card details.
Linkable personal identifiers: Beyond your email address (used only for report delivery), we do not collect names, addresses, phone numbers, or other personally identifiable information.
Precise location data: Analytics provide only general geographic information (country/city level).

4. How We Use Your Data

We use collected data for the following purposes:

Providing the AI visibility scanning and report generation service
Delivering purchased PDF reports to your email
Sending payment receipts and transaction confirmations
Improving our scoring algorithms using anonymized data
Understanding service usage through analytics to improve user experience
Responding to customer support inquiries

We do not sell, rent, or share your personal information with third parties except as described in Section 8 (Data Sharing).

5. Anonymization Process

To improve our scoring models, we anonymize scan results by:

Removing all personal identifiers (email addresses, names, etc.)
Storing only technical scan data (schema scores, persona classifications, crawlability metrics)
Separating anonymized scan data from any personally identifiable information
Ensuring anonymized data cannot be re-identified or linked to individual users

This anonymized data helps us improve the accuracy and relevance of our AI visibility scoring system.

6. Cookies and Analytics

We use cookies and similar tracking technologies through Google Analytics and Google Tag Manager to:

Track website usage and performance
Understand how users interact with our service
Improve website functionality and user experience

You can control cookies through your browser settings. However, disabling cookies may affect website functionality.

Google Analytics data is processed according to Google's Privacy Policy. We do not use Google Analytics to collect personally identifiable information.

7. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data based on:

Contractual necessity: Processing your email and domain data is necessary to fulfill our contract to provide the scanning and report service you purchased.
Legitimate interests: Using anonymized data to improve our scoring models serves our legitimate interest in providing better services.
Consent: Analytics data collection is based on your consent, which you can withdraw by adjusting your browser settings.

8. Your Rights

8.1 GDPR Rights (European Users)

If you are in the EEA, you have the right to:

Access: Request a copy of your personal data
Rectification: Correct inaccurate personal data
Erasure: Request deletion of your personal data
Restriction: Request limitation of processing
Data portability: Receive your data in a structured format
Object: Object to processing based on legitimate interests
Withdraw consent: Withdraw consent for analytics at any time

8.2 CCPA Rights (California Users)

If you are a California resident, you have the right to:

Know: Request disclosure of personal information collected
Delete: Request deletion of personal information
Opt-out: Opt-out of sale of personal information (we do not sell personal information)
Non-discrimination: Not be discriminated against for exercising your rights

8.3 Canadian Privacy Rights (PIPEDA)

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to:

Access your personal information
Request correction of inaccurate information
File a complaint with the Privacy Commissioner of Canada

To exercise any of these rights, contact us at team@balloonsight.com. We will respond within 30 days.

9. Data Retention

We retain your personal data as follows:

Email addresses: Retained until you request deletion or for up to 3 years after your last purchase, whichever comes first
Anonymized scan data: Retained indefinitely for model improvement purposes, as it cannot be linked to personal identifiers
Analytics data: Retained according to Google Analytics' retention policies (typically 26 months)

You may request deletion of your email data at any time (see Section 10).

10. How to Request Deletion

To request deletion of your personal data (email address), send an email to team@balloonsight.com with the subject line "Data Deletion Request" and include:

Your email address associated with the account
Confirmation that you want your data deleted

We will process your request within 30 days and confirm deletion. Note that anonymized scan data cannot be deleted as it cannot be linked to your identity.

11. Data Sharing

We share your data only in the following circumstances:

11.1 Payment Processing

Payment information is processed directly by Stripe. We do not receive, store, or have access to your credit card details. Stripe's use of your information is governed by their Privacy Policy.

11.2 Analytics

We use Google Analytics and Google Tag Manager, which may process anonymized usage data. Google's use of this data is governed by their Privacy Policy.

11.3 Legal Requirements

We may disclose personal information if required by law, court order, or government regulation, or to protect our rights, property, or safety, or that of our users.

12. Data Security

We implement reasonable technical and organizational measures to protect your personal information, including:

Secure data transmission using encryption (HTTPS)
Limited access to personal data on a need-to-know basis
Regular security assessments
Secure storage of email addresses

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

13. Children's Privacy

BalloonSight is not intended for users under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at team@balloonsight.com, and we will delete such information.

14. International Data Transfers

Your data may be transferred to and processed in countries other than your country of residence, including:

Canada (where our servers are located)
United States (for Stripe payment processing and Google Analytics)

By using BalloonSight, you consent to the transfer of your data to these countries. We ensure appropriate safeguards are in place, including standard contractual clauses where applicable.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of BalloonSight after changes constitutes acceptance of the updated policy.

16. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

BalloonSight
Jeffrey Liknes
22 Cougar Ridge Bay SW
Calgary, Alberta, T3H 5C4
Canada
Email: team@balloonsight.com

For complaints under PIPEDA, you may also contact the Privacy Commissioner of Canada at www.priv.gc.ca.