Who operates this site
Balloon Sight Intelligence (“we”, “Balloon Sight”) is operated by Jeff Liknes in Calgary, Alberta, Canada. For privacy and data protection questions: jeff@balloonsight.com.
What we collect (pilot waitlist)
When you submit the pilot waitlist form, we collect your first name, work email address, province or territory selection, trade or role selection, and a timestamp indicating when you submitted. We may log security metadata (such as truncated IP-derived rate-limit keys on the server for abuse prevention — not retained as a behavioural profile).
Why we use it
- Send you pilot-related email you asked for — the curated weekly construction project digest aligned to Alberta and BC, during the free pilot phase.
- Operate onboarding: we may confirm your subscription by email link (double opt‑in) so we only mail people who expressly requested it.
- Improve the product — high-level aggregates (counts, trade mix — nothing sold to advertisers as personal data).
Lawful bases (Canada)
We rely on your express consent for commercial electronic messages at the address you supplied. Provincial private-sector statutes (for example PIPA in Alberta and BC depending on circumstance) generally require reasonable purpose, consent where appropriate, safeguards, and transparency — this policy summarizes how we uphold those duties today.
Commercial electronic messages / CASL
Canada’s Anti-Spam Legislation expects clear consent before commercial emails, truthful identification of the sender, and a simple way to withdraw consent. When we send promotional or prospecting mail it will identify Balloon Sight, include our contact coordinates, and give you one-click unsubscribe (or emailed instructions that achieve the same outcome promptly). Operational service messages strictly about your existing relationship (billing status changes in the future, security alerts affecting your account) may be exempt in limited cases — we’ll still explain what they’re for plainly.
Pilot digest mail is informational about construction opportunities — treated as promotional where CASL asks for consent unless you clearly request only non-commercial updates; you will always receive transparent subscription controls.
No spam pledge: we don’t bulk buy lists or email addresses scraped without permission. Repeated signups beyond fair use may be silently rate‑limited server-side — we keep that friction light for real operators and annoying for scripted abuse.
Retention
Waitlist records remain while your subscription is active and for a short operational cooldown after you unsubscribe (typically up to ~90 days) so suppression lists honour your choice unless law requires a different window. Older pilot participants may archive sooner on request — email us.
Cookies & optional analytics
Essential cookies/session tokens may be issued so password-protected internal tools behave correctly. Measurement tags (such as Google Tag Manager) load only after you choose “Accept analytics” in our site banner — choose “Essential only” if you prefer that we omit those tags. Changing your mind is as simple as clearing site data for this domain — the banner repeats if no stored preference is found on a fresh device/browser profile.
Disclosure note: mentioning “no spam” does not negate CASL — unsubscribing stays one message away anytime.
Third parties
We use infrastructure providers typical of a SaaS-style marketing site (currently including hosting and transactional email vendors). Those parties process hosting or delivery tasks as directed by Balloon Sight under contractual terms — not for their independent marketing lists.
Your controls
- Ask what we retain about your waitlist entry — mail us anytime.
- Correct inaccurate fields by re-submitting from the homepage form or emailing us directly.
- Withdraw marketing consent immediately — unsubscribe link in mails or ping jeff@balloonsight.com.
- Escalate unresolved concerns — you may lodge a complaint with relevant Canadian privacy commissioners.
Changes
We revise this notice when onboarding, tooling, or law shifts. Larger material changes affecting commercial messages will refresh the banner or require renewed consent before new marketing categories begin.